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  • Writer's pictureTikona Capital

Ravi Modi: Crafting Fashion and Inspiring Dreams

"I believe that creativity knows no boundaries. It is essential to constantly innovate and push boundaries to stay relevant in this fast-paced industry."

In the kaleidoscope of the fashion industry, there are a few visionary individuals who stand out for their creativity, determination, and transformative impact. Ravi Modi, the founder of Vedant Fashions, is one such luminary who has not only redefined the contours of Indian fashion but also inspired countless dreams along the way. His journey from humble beginnings to the zenith of success is a testament to the power of passion, perseverance, and unwavering commitment.

Ravi Modi is a first-generation entrepreneur and the founder of Vedant Fashions, a leading ethnic wear lifestyle company in India that owns popular brands like 'Manyavar', 'Mohey', 'Manthan', 'Mebaz', and 'Twamev'. He started his career as a salesman in his father's clothes shop at the age of 13 and took over the business after gaining experience. Modi identified a gap in the market for Indian wedding and celebration apparel and decided to enter the manufacturing space, getting his ethnic wear made in Uttar Pradesh. He has built a unique franchisee-driven, asset-light business model and has successfully led 'Manyavar' from its humble origins in the unorganized sector into one of India's biggest brands.

In 2008, Manyavar opened its first international store in Dubai which received an overwhelming response from non-resident Indians (NRIs) living in the UAE. This success encouraged Ravi Modi to further expand into other countries like the US, UK, and Canada.

Today, Vedant Fashion's brand portfolio includes Manyavar, Mohey, Mebaz, and 825 by Manyavar. The brand has a presence in over 400 cities worldwide and has become a household name for its fusion of traditional Indian wear with contemporary designs.

Ravi Modi's vision for creating a brand that offers unique and high-quality ethnic wear has been the driving force behind Vedant Fashion's success. With his dedication to innovation and meeting customer needs, he has established a global fashion empire that continues to thrive in an ever-changing industry.

What He Did Right:

Ravi Modi's success can be attributed to several key factors, each underscoring his entrepreneurial brilliance and strategic foresight. Firstly, his unwavering commitment to quality and craftsmanship has set Vedant Fashions apart in an increasingly competitive market.

By prioritizing innovation and staying abreast of emerging trends, Modi has ensured that the brand remains at the forefront of fashion evolution.

Moreover, his emphasis on building strong relationships with customers and stakeholders has fostered brand loyalty and sustained growth over the years.

"Our customers are our biggest inspiration. We strive to create designs that not only make them look beautiful but also feel confident from within."

Modi's ability to anticipate market dynamics and adapt to changing consumer preferences has been instrumental in Vedant Fashions' enduring success.

What We Can Learn from Him

Ravi Modi's journey offers invaluable lessons for aspiring entrepreneurs and fashion enthusiasts alike. His relentless pursuit of excellence and unwavering dedication to his craft serve as a source of inspiration for those embarking on their entrepreneurial ventures. Modi's ability to marry creativity with commerce underscores the importance of innovation and adaptability in a rapidly evolving industry.

Furthermore, his commitment to ethical business practices and social responsibility serves as a reminder that success is not measured solely by financial gains but also by the positive impact we have on society at large. Aspiring entrepreneurs can glean from Modi's journey the importance of perseverance, resilience, and a steadfast belief in one's vision.

Achievements and Rewards

Modi's social healthcare enterprise, 'Manas', has done more than 500 heart surgeries, and he leads several initiatives centred on education and healthcare for the underprivileged. He has been recognized for his contributions to the industry and has received numerous accolades, including 'Best ethnic fashion retailer' and 'Best Place to Work'. Modi's net worth is over Rs 25,000 crore ($3.1 billion) as of 2023.


In the tapestry of the fashion industry, Ravi Modi's story shines brightly as a beacon of inspiration and innovation. From humble beginnings to scaling dizzying heights of success, his journey is a testament to the transformative power of passion, perseverance, and unwavering commitment. As we reflect on his remarkable achievements, let us draw inspiration from his indomitable spirit and emulate his ethos of excellence and integrity. In the words of Ravi Modi himself,

"Fashion is not just about clothing, it's about creating an experience, an emotion, a story. It's about making dreams tangible and aspirations attainable."

Sumit Poddar

Chief Investment Officer & Smallcase Portfolio Manager

Tikona Capital

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