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  • Writer's pictureTikona Capital

Brewing Long-Term Abundance: Surfacing the Revolution in Coffee Can Investing

Updated: Sep 25, 2023

In the fast-paced world of investing, where trends come and go, it's refreshing to find an investment strategy that prioritizes simplicity, long-term thinking, and substantial returns. "Coffee Can Investing" by Saurabh Mukherjea, Piyush Mittal, and Rakshit Ranjan offers a unique perspective on how to build wealth through a patient and disciplined approach. This blog post presents seven key takeaways from the book, empowering investors with a reliable recipe for investment success that stands the test of time.



1. The Power of Long-Term Investing:


One of the core principles of coffee can investing is the emphasis on a long-term investment horizon. Authors Saurabh Mukherjea, Piyush Mittal, and Rakshit Ranjan advise investors to have a minimum investment horizon of 10 years. This long-term perspective allows investors to ride out market fluctuations and benefit from compounding returns. As Mukherjea states, "Investing with a long-term horizon of at least 10 years helps in smoothing out the bumps in the road and delivers superior returns."


2. Focus on Quality Businesses:


Coffee can investing encourages investors to focus on investing in high-quality businesses with sustainable competitive advantages. These businesses, often referred to as "coffee can" companies, have strong moats and durable competitive positions. According to Mukherjea, "Investing in companies with strong moats and durable competitive advantages is the cornerstone of coffee can investing." By selecting companies with long-term growth potential and solid fundamentals, investors increase their chances of generating consistent and substantial returns.


3. Buy and Hold:


In a world that promotes constant trading and chasing short-term gains, coffee can investing stands apart with its buy-and-hold strategy. The authors advocate for identifying quality businesses and holding onto them for an extended period. By resisting the temptation to trade frequently, investors can avoid unnecessary transaction costs and taxes while allowing their investments to grow over time. As Mittal mentions, "Buy and hold investing requires discipline, but it offers the potential for significant wealth creation."


4. Invest for the Long Haul:


Coffee can investing encourages investors to adopt a long-term mindset. It emphasizes the importance of avoiding short-term market noise and maintaining conviction in the selected investments. Mukherjea advises investors to focus on the long term and resist the urge to trade frequently, as frequent trading often leads to subpar returns. By staying committed to their investment theses and ignoring short-term fluctuations, investors can reap the benefits of long-term wealth creation.


5. Discipline and Emotional Control:


Maintaining discipline and controlling emotions are crucial aspects of successful investing. Coffee can investing emphasizes the need for a well-thought-out investment strategy and sticking to it, regardless of market volatility. Mukherjea stresses the importance of disciplined decision-making, stating, "The best way to keep emotions in check is to have a well-thought-out investment strategy and stick to it." By staying focused on long-term goals and avoiding impulsive actions, investors can make rational decisions and navigate the markets more effectively.


6. The Power of Compounding:


Coffee can investing harnesses the power of compounding, which is the exponential growth of investments over time. By allowing investments to compound, investors can maximize their wealth creation potential. The longer an investment remains untouched, the greater the compounding effect becomes. As Ranjan explains, "Compounding is the magic ingredient in wealth creation. The longer you stay invested, the greater the compounding effect." By embracing a patient approach and resisting the urge to constantly tinker with their portfolios, investors can harness compounding to their advantage.


7. Patience Pays Off:


Coffee can investing emphasizes the value of patience in investing. It encourages investors to resist the temptation of short-term gains and instead embrace a long-term perspective. Mukherjea, Mittal, and Ranjan highlight the importance of giving investments time to mature and deliver their true potential. They emphasize that investors who stay patient and let their investments grow can reap significant rewards in the long run. Patience becomes the ally of the coffee can investor, allowing them to capture the full value of their selected companies.


Conclusion: "Coffee Can Investing" offers a refreshing and disciplined approach to wealth creation through long-term investing in high-quality businesses. By adopting a patient mindset, focusing on quality companies, and resisting the urge to trade frequently, investors can harness the power of compounding and unlock substantial wealth over time. With discipline, emotional control, and a commitment to the long term, investors can navigate the ups and downs of the market and build a robust investment portfolio. So, pour yourself a cup of coffee and embrace the wisdom of coffee can investing to brew long-term wealth.

Sumit Poddar

Chief Investment Officer & Smallcase Portfolio Manager

Tikona Capital





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